Most shopping catalogs seem to be aimed at our moms, but Google Catalogs has signed up some younger retailers whose products can be browsed easily in the app, such as Urban Outfitters, Sephora, Macy's, Nordstrom, Williams-Sonoma and Pottery Barn.
Ok, maybe Pottery Barn is for moms too. And maybe all of them are aimed at women. But the app seems like a smart way to browse for items of interest, whether it be a specific search (such as a red jacket), or just by category.
Perhaps the most interesting part...